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Local publicity calls attention to a Bailliage and its activities and can result in
increased membership. Tips on getting publicized locally include:
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learning what it takes to get good media coverage
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finding a special reason for the media to be interested in publicizing your event
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investigating media contacts your host establishment may have
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invite media personnel to your event (when appropriate)
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providing the media with well-written background information ahead of time
Good photographs are essential. If possible, the services of a professional
photographer should be engaged; otherwise, find a member with the interest, some
experience, and adequate equipment. Having a photographer record and document the
festivities is a great help in promoting the Bailliage. People like to see themselves in
the newspaper, in the Bailliage Album and in the Gastronome. Restaurateurs,
chefs, waitstaff and others like to have their pictures taken with the Bailli and other
officers. It makes them feel special and important.
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